A Clear Strategy for Selling on Your Terms

Step 1 of 10

Listing Appointment

I tour your home. We discuss its value and your goals for the sale, the preparation needed, and a timeline. We start with why you are selling and when you would like to be done, then we work backwards from key dates, such as buying your next home, so the dates line up.

Tip Know your numbers and timeline. They shape all your other decisions.

Step 2 of 10

Research and Pricing

I analyze market trends and comparable sales and look at your property’s unique features, so we can talk through value together. I prepare a detailed comparative market analysis (CMA) using recent comparable sales, competing homes, and current activity in your neighborhood.

Tip A home gets the most attention in its first days on the market, so getting a clear plan early can make all the difference.

Step 3 of 10

Preparation

Painting, carpet cleaning, decluttering, staging, photography, video and more. I help coordinate everything on your behalf, and if repairs come up, I can share a list of local specialists.

Tip Ask me about Compass Concierge, which can help with the cost of repairs and prep before you list.

Step 4 of 10

Marketing

Professional photography and video, and a targeted online campaign, using the Compass 3-Phased Marketing Strategy. If it makes sense for you, we launch your home three times:

Phase 1, Compass Private Exclusive. Your home is made available to regional Compass agents and their clients before it goes public, so we can test price and build interest without accumulating days on market.

Phase 2, Compass Coming Soon. Your property is launched publicly on Compass.com without days on market or price drop history, and you receive engagement insights.

Phase 3, Go live on all platforms. Armed with feedback from agents and buyers, we launch your home as Active on the MLS and third-party sites.

Which phases make sense is a decision we make together, based on your goals and timeline.

Tip Photos and a floor plan are what most buyers see first, so we get them right before launch.

Step 5 of 10

Live in the MLS

Your home is posted in the MLS with photos and detailed information and syndicated across multiple listing sites, including Compass. A yard sign goes up and other marketing continues, including social media, postcards to neighbors and potential buyers, targeted emails, and my network of agents.

Tip A typical plan is to go live midweek, begin showings that Thursday, and hold an open house over the weekend if you want one.

Step 6 of 10

Offer Received

I review and verify the terms and conditions, then present the offer to you and explain its strengths and weaknesses beyond price before you decide. I negotiate price, inclusions, contingencies, dates, and post-closing occupancy for you.

Tip Compare offers on the whole package: price, financing, contingencies, and dates.

Step 7 of 10

Inspection

I negotiate the inspection resolution to your terms, help coordinate any repairs needed, and collect the proper documentation. I also guide you through Colorado seller disclosures and gather HOA documents.

Tip Gather HOA documents, warranties, and permit records before you list, along with any due diligence items you already have about the home.

Step 8 of 10

Appraisal

I make the appraiser aware of the comparable sales we used, and of any other material facts that support the value.

Step 9 of 10

Final Preparations

I review the settlement statement with you, make sure the title company has your correct information for funds, give you a moving checklist and schedule closing.

Step 10 of 10

Closing

I am present at closing while you sign, reviewing the documents alongside you. After closing I am still here for professional recommendations, document requests, and any other questions.

Tip Save a copy of your closing documents where you can find them again. You may need them for taxes and for your records.